![]() Sprout Social, one of the world’s leading social media management platforms, worked with a data science team to analyze the most and least frequently engaged content from over 20,000 customer profiles. The Best Times to Post on Social Media in 2021 According to 27 Studies Sprout Social Take this as a starting point to find out which schedule works best for you and your followers. ![]() In this article, we’ve analyzed 25 studies to find out the best times to post on social media. ![]() To break it down, 90.5% of social media users are Millennials, whereas 77.5% are Gen X and 48.2% are Baby Boomers. Today, there are more than 3.96 billion active social media users all over the world. It gives people the power to reach out to their loved ones despite physical distance, and it provides a useful platform to share information. People use it to find career opportunities, connect with other people across the globe, or use it as a platform where they can express and share their thoughts, feelings, insights, and emotions. Studies About Best Times to Post on Social Media in 2021 If you are running an online academic program, for example, an online bachelor’s degree in respiratory therapy, web development or human resources, you can tap into the power of social media to engage with learners, reach more audiences, generate sales, and drive more traffic. In this article, we compiled data from 27 studies about the best times to post on social media. Ultimately, the best time to post will vary depending on your goals and audience, but following these general guidelines can help you get started. Similarly, weekends tend to be slower days for social media usage, so posts made during these times may not get as much attention. As a result, posting during these times is more likely to result in higher engagement levels. For example, most people check their social media accounts during breaks at work or while they are commuting. ![]() However, there are a few general guidelines that can help maximize your chances of reaching your target audience. With so much activity, it can be hard to know when the best time to post is. For many people, logging on to their favorite platforms is the first thing they do when they wake up in the morning and the last thing they do before going to bed. It is no secret that social media has become an integral part of modern life.
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